Boon Tong Kee: A Taste of Singapore
Bringing in a known brand from abroad is always tricky, and it requires more work for a first overseas outlet. Boon Tong Kee started as a small stall in Chinatown, Singapore. Mr. Thian Boon Hua’s small business became popular because of his silky white sauce rice chicken and emphasis on quality service. Taking advantage of the consistent positive feedback, he then rallied members of his family to officially open the first branch at Balestier Road. The latest count is now up to seven domestic outlets, thanks to local and foreign fans.
