Boon Tong Kee: A Taste of Singapore
Bringing in a known brand from abroad is always tricky, and it requires more work for a first overseas outlet. Boon Tong Kee started as a small stall in Chinatown, Singapore. Mr. Thian Boon Hua’s small business became popular because of his silky white sauce rice chicken and emphasis on quality service. Taking advantage of the consistent positive feedback, he then rallied members of his family to officially open the first branch at Balestier Road. The latest count is now up to seven domestic outlets, thanks to local and foreign fans.
Miguel Aranaz is one of those fans and it is because of his and his family’s love for Boon Tong Kee that led to the opening of the very first overseas outlet in Mall of Asia. I mention love and family because it was very important to Boon Hua that the people who will be behind the brand in the Philippines will have the same passion as when he gathered his family.
Boon Tong Kee in Manila
BarleyI was amazed at how wonderfully soft the Crispy Beancurd (P185) was as I sliced through it. Since we were by ourselves then, I took the time to remember the very first time I was there. It was a Friday and they just opened in Power Plant Mall, so the place was packed and quite frankly, a bit cramped--a concern that I made sure to mention to Miguel when he got back to us later. Apart from that though, I generally enjoyed everything that we ordered.
Chicken Rice and Signature Boiled Chicken
Crispy Cereal Prawns
Photos by Hermin Belo