Long John Silver's, America's Largest Seafood Restaurant, is Now in Manila
Brace yourselves, seafood-loving Manila foodies! The foreign restaurant chain invasion continues with the opening of the first Long John Silver's Restaurant in Manila.
Named after the primary antagonist in Robert Louis Stevenson's Treasure Island, Long John Silver's is America's largest seafood restaurant concept, with over 1200 branches worldwide. Long John Silver's is famous for its trademark fish and chips, made from imported Alaskan Pollock, then battered in store. Other sought-after items are its popcorn shrimps and hushpuppies.
Select VIP guests and members of the press were invited to sample Long John Silver's bestsellers
Despite the intense competition in the restaurant industry right now, Morgan has high hopes for the brand. "For the next five years, we are looking at: at least 100 branches nationwide. After this branch in SM Manila, we are targeting locations in Mandaluyong, Makati, and the Fort," he positively projects.
Long John Silver's started in 1969, when Jim Patterson went on a vacation and experienced a truly exceptional fish and chips meal. An enterprising businessman, Jim tried his best to replicate the experience for his fellow Americans. What followed is an aggressive expansion across the country as well as overseas. Today, Long John Silver's is present in Asia in Singapore and the Philippines.